Many webpages ask the user to fill an opt-in form, after that the user is redirected to another webpage which is called a Thank you page. The purpose of the Thank you page is to display thanks or gratitude to the user for filling in the information required and taking out their time to do it.
What is a Opt-in form ?
Webpages that ask the user for permission whether a third party can contact them regarding the product they liked or showed interest in is called an opt-in form. It is a form of consent. It should be interactive and easy to fill in so that no user is confused and fills it in without any hesitation.
Content on a Thank you page ?
- Thanks and gratitude for their time
- A clear CTA (clear call to action)
- Very precise instructions on what to do next
- Directing the user to different parts of your webpage
- Contacts e.g. email, cell phone number, and fax number
- Links to your social media accounts
- More enticing offers
The most primary and vital function of a thank you page is to say thanks to the user and show them that their actions were successful. It provides the user with a good experience. Just to be on the safe side and not taking on the risk of leaving them confused and doubtful, you need to spell it out. Writing a simple message like “Thank you for subscribing” is sufficient. Also specifying what steps you need to perform next or giving them a line to follow.
Also, when you say thank you, the user should feel valued. The message should be sincere, honest and genuine. You need to be creative with your message, it should also be the main feature on the page. Another great idea is to add in name of the user, which makes the message personalized and shows gratitude.
Call to action ?
After giving them a green signal for their action and specifying what u need to do, you can step up your thank you page to another level by putting in a call to action. A very simple, precise and easy to follow steps of instructions will help you in achieving bigger targets quickly. Most thank you webpages skip this part or do not give it much importance but it makes a big difference.
Following are some great examples of CTAs:
- Asking the user to register their email for your newsletter
- Asking the user to fill in an online survey
- Showing and asking the user to perform a similar task
- Giving the user cheap one-time offers
- Asking the user to share the social media pages for more offers
- Asking the user to create an account on the website
- Asking the user to recommend a friend and get a free coupon
After putting on a call to action on your website are specific instructions as to how to do it and why to do it.
Now to answer the first thing that is how to do it. It’s quite easy, you can add video tutorials and screenshots for help. Moreover, if you want the user to register for your newsletter, rather than asking whether you want to register and then telling them how to do it, you can just add a link and say ‘enter your email for more exciting offers and updates’.
Secondly, people need the motivation to do something, there is no better motivation than an incentive. Telling the user that they’ll get a discount, only for you one time offer, etc will help you get the job then.
Another one of the most ignored things on a thank you webpage is feedback form. Many users want to get in touch with the owner or developer and share their opinion, views or reservations. This makes the user feel important. Their feedbacks can also be published to advertise your website. Many users can’t find the exact product they want to buy or the exact thing they want to get done so they end up choosing the closest thing to the product they want. Also, many users get confused on the webpage and don’t know what to do next, they need someone who can help them with the webpage, a chatbot is the best solution for this. It can redirect the user to the place of their choice on the webpage. Many users also want to recommend the same product to their friend, putting in sharing links is a good idea for this.
As stated above, feedback and customer reviews matter. These reviews and feedback can be used as testimonials on your thank you page.
How these testimonials help:
- They attract a lot of new users
- They help you build credibility
- Stories and experiences of other users are the best tools for marketing
- It’s free advertising
In short, the thank you webpage is the last step of the user on your business website. It shouldn’t be wasted by saying thank you to the user. Your goal is to keep the user engaged and attract more users to build a good audience. For this purpose, thank you page is an efficient tool if it used properly. Businesses mostly focus on their opt-in and sales pages, thinking the conversion has been achieved but keeping the cycle going and getting the most out of everything is the trick. Interactive thank you pages help you increase the conversion rates up to 3x times.
On the other hand, a poor thank you page can also put the user in doubt about their choices. They’re going to think it was a bad decision to buy this product or proceed with this line of action. There are further methods which you can employ to get the best out of your conversion rates on the thank you page and using them to your benefits to achieve bigger targets.