What is SEO?

SEO stands for search engine optimization. It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. It refers to optimizing your website to get organic, or un-paid, traffic from the search engine results page. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

How does SEO work ?

Search engines aims at delivering high quality and relevant information to the users. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. Factors that impact SEO include,

  1. Content Marketing
  2. Content Marketing
    • Title Page
    • Meta Description
    • Sub-headings
    • Internal Links
    • Images and ALT Tags
  3. Off-Page SEO
    • Trust
    • Links
    • Social Marketing

You can increase your chances of improving off-page SEO simply by creating quality contentthat others will find valuable. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.

What is SEO marketing ?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. It is a great marketing strategy as well, as SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.

What is SEO example ?

Companies look to SEO to help gain more awareness and to make their company higher in the rank of a search engine. SEO is utilized through search engines such as Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords that attract a user to the company.  There are different types of SEO people can use to promote their company. For example White Hat SEO, Black Hat SEO etc.

How can I learn SEO ?

There are a number of blogs and resources from which you can learn SEO, such as,

  • Google Webmaster Central Blog. Get news straight from Google at the Webmaster Central Blog.
  • Search Engine Journal.
  • Search Engine Land.
  • Search Engine Roundtable.
  • The SEM Post.
  • Stone Temple Digital Marketing Excellence Blog.
  • GSQi Blog.
  • The Moz Blog.
  • SEO theory