What is PPC?

PPC stands for pay-per-click, also known as cost per click s an internet advertising model in which advertisers pay a fee to the publishers each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

How does PPC work ?

In a PPC campaign, you pay the publisher however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost per Click (CPC) from your budget. Once your entire budget has been depleted, the publisher ceases to run your ads until you replenish your fund. There are several different types of Ads, including: Search Ads, Local Search Ads, Display Ads, and Remarketing.

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably within the advertising community, however, PPC is used to describe the type of advertising program you are running. CPC, which stands for cost- per-click, is usually used in communicating what you are actually paying per click within your advertising program. CPC is a performance metric while PPC is a specific marketing approach.

Why is PPC important ?

PPC is a very important marketing tool that can be strategically used to market your service of product to the target audience. By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. It can be especially useful for specialized, time-sensitive campaigns, to directly address competitors, or to break into new geographic markets. Since in PPC you only pay when your ad gets a click. Thus, it makes it easy to manage your costs and to calculate your estimated ROI. And as the ultimate goal of any marketing campaign is to generate the highest possible Return on Investment (ROI), advertisers can make the key change to optimize their strategy and improve ROI. It is one of the most profitable marketing channels when it comes to generating higher ROI. It drives qualified traffic to your websites or landing page relatively quickly and starts generating conversions.

How do you use PPC ?

Following are steps to launch a successful PPC campaign for the first time

  • Let the brainstorming begin.
  • Use keyword tools to check the demand.
  • Structure and organize your PPC keywords.
  • Include negative keywords in your first PPC campaign.
  • Know your budget and work backwards.
  • Research the competitive landscape.
  • Write better ad copy.
  • Create a powerful and relevant call to action.
  • Enhance your ads with ad extensions.
  • Create a compelling and welcoming landing page.
  • Focus on conversions.

What does PPC include ?

The different types of PPC ads include, search ads, local search ads, display ads and
remarketing. These ads can show up on web pages, social media platforms, web pages and
mobile apps.

Contact us if you have any queries and if you wish to find out more about PPC and optimize and learn how to optimize your marketing campaign through efficient PPC campaign and targeting the right audience. Let us know if you found this article helpful and help us improve.