What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). The Domain Authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

What is a good Domain Authority ?

Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.

However, Because Domain Authority is meant to be a predictor of a site’s ranking ability, having a very high DA score shouldn’t be your only goal. Look at the DA scores for the sites you’re directly competing with in the SERPs and aim to have a higher score than your competitors. It’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which sites may have more powerful/important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Domain Authority score.

How do I find my Domain Authority ?

To check the domain authority of a website, simply enter the URL into the input box above and click go fetch. You’ll then be able to see your score in the DA column. If you have several to check, just enter one URL per line up to a maximum of 10.

What is the difference between Domain Authority and Page Authority ?

Where Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual pages.

Why is Domain Authority important?

Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Your Domain Authority is important because it influences how you rank on search engines. That ranking can determine whether or not people even find your website. The concept is that a link from a website with high authority is more valuable than a link from a site with little or no authority.

How can I improve Domain Authority ?

  • Choose A Good Domain Name
  • Optimize Your On-Page Content
  • Create Linkable Content
  • Improve Your Internal Linking Structure
  • Use good and credible links
  • Remove toxic backlinks
  • Maintain a user friendly website.
  • Make Sure That Your Website Is Mobile-Friendly
  • Increase The Loading Speed Of Your Webpages
  • Promote Your Content Via Social Media

Did you find this article helpful? Would you like to know more about Domain Authority? Do you wish to learn how you can improve your Domain Authority? Get in contact if you have any queries, we are here to help.

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