So you’re interested in elevating your content marketing strategy and have maybe heard a thing or two about buyer personas. But what are these mysterious profiles? Are they all fun and games or can they genuinely help your business?
Let’s take a closer look at buyer personas.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.
Why is buyer persona important?
Building a buyer persona can be a very effective marketing tool and help develop effective strategies. Buyer personas provide tremendous structure and insight for your company if done correctly. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organisation. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business. Buyer personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.
If you don’t believe me, give it a go yourself. You’ll be surprised just how effective they can be in helping you learn about your customers and how you’re currently marketing to them.
How do I create a buyer persona?
A buyer persona is a fictional person who represents your ideal customer or a portion of your audience, but there are many ways to go about creating one. You can create a simple Buyer Persona by following these steps.
1. Research your target audience – Offline data, Google Analytics, Facebook activity etc.
2. Narrow down similarities – demographics, age, locations, likes, affiliations, etc.
3. If you’re finding a few stark differences, create separate personas to represent each group. You can start with one, or build several, there’s no limit really.
4. Give your personas names and relatable characteristics.
5. Viola! Review the results and how your currently marketing. When you look at your goals and your personas, do they work together? What changes need to be made?
What are personas in UX?
In literal terms, persona is the aspect of someone’s character that is presented to or perceived by others. A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.
These personas can tell use what platforms these users may be on, how they may behave and how they might interpret marketing messages.
How do you define customer persona ?
Customer persona is another word for buyer persona. A buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.
Sometimes, in creating a buyer persona using current data, businesses work out that they haven’t been marketing effectively to their ideal customers, and can rectify their marketing to do just that.
What is the purpose of personas ?
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviors and goals.
What is an audience persona ?
An audience persona is a fictional character (based on real data and market research) who represents a segment of a target audience. Developing an audience persona is a method marketers and content creators use to help them implement solid marketing strategies and create better content.
What is the relationship between your company's purpose and your buyer personas?
Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
How can I improve my persona?
Some useful ways to learn more about your target market and how to improve your personas are as follows
- Go Undercover With Your Market/Secret Shopper Experiences.
- Interviewing Your Customers.
- Data from A/B Testing Your Pages.
- Meet With Sales and Customer Support.
- Online Research.
Perfect Your Persona Today !
Contact me today to find out more about buyer personas and how to develop an effective marketing strategy by building targeted buyer personas.