An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

How do you calculate the engagement rate?

Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.

Why is an engagement rate important?

Engagement rate is calculated relative to the number of followers a company has on social media, the rate for both small and large companies can be compared equally. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. Engagement is great for assessing social media advertising campaigns and can be applied to Facebook, Twitter, and any other social media platform. Make sure to also monitor the feedback received from consumers because they may offer some good suggestions for improvement.

What is a good engagement rate?

As an industry-standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

What is a good engagement rate on Facebook 2019?


A We Are Social report found that in 2018, the average organic reach is only 6.4% of its Page Likes. The same study found that the average engagement rate over all the content types is 3.91%. Both stats were down from the previous quarter, but to combat this, you can turn to something like Facebook ads.

What are the 6 engagement rate calculation methods?


These are the most common formulas you’ll need to calculate engagement rates on social media. Total engagements typically represent a tally of likes, favorites, reactions, comments, shares, views, retweets, and sometimes include clicks, depending on which platform you’re using.

1. Engagement rate by reach (ERR)

  • ERR = total engagements per post / reach per post * 100
  • Average ERR = Total ERR / Total posts

2.Engagement rate by posts (ER post):

  • ER post = Total engagements on a post / Total followers *100
  • Average ER by post = Total ER by post / Total posts

3. Engagement rate by impressions (ER impressions)

  • ER impressions = Total engagements on a post / Total impressions *100
  • Average ER impressions = Total ER impressions / Total posts

4. Daily engagement rate (Daily ER)

  • Daily ER = Total engagements in a day / Total followers *100
  • Average Daily ER = Total engagements for X days / (X days *followers) *100

5. Engagement rate by views (ER views)

  • ER view = Total engagements on video post / Total video views *100
  • Average ER view = Total ER view / Total posts

6. Factored Engagement Rate

  • Comment-weighted ER = (Total comments x 2) + all other engagements / Reach per post *100

How to calculate cost per engagement?


A useful equation to add to your social media toolbox is the cost per engagement (CPE). If you’ve chosen to sponsor content and engagement is a key objective, you’ll want to know how much that investment is paying off.

• CPE = Total amount spent / Total engagements


Most social media ad platforms will make this calculation for you, along with other object-oriented calculations, such as cost-per-click. Make sure to check which interactions they count as engagements, so you can be sure you’re comparing apples to apples.

How is the social media engagement rate calculated?


Engagement Rate is calculated using the total figure of interactions on a post, divided by the number of followers of the account. Interactions will of course vary depending on the platform, for example on Instagram this will include: likes, comments and, saves.

How is the video engagement rate calculated?

Compute the Total Engagement as the sum of all clicks, likes, comments, and shares. To get the Engagement Rate (i.e., the percentage of people who saw the post and engaged), divide the Total Engagement by Total Reach. The engagement rate is: 1.78k / 85.3k = 2.1%

Are views considered engagement?


Engagement measures how many views, clicks, comments, likes and shares your posts get. However, reach and engagement does not go hand in hand.

What is a good average engagement rate on Twitter?


An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 – 3.3 reactions for every 1000 followers on twitter. Finally, an engagement rate between 0.33% and 1% is considered to be very high, with expected reactions to be around 3.3-10 for every 1000 Twitter followers.

How do you calculate the engagement rate per post?


To calculate an influencer’s engagement rate, total the engagements (likes + comments + retweets, etc.) across all of the influencers posts on a particular profile (e.g. Instagram profile) then divide by the total number of followers and divide that by the number of posts (to get the per post average).


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