Blog

Uncategorized

Above The Fold

Above the fold is used in website design (along with "above the scroll") to refer to the portion of the...
Read More
Uncategorized

What is ad blocking?

Ad blocking or ad filtering is a software capability for removing or altering online advertising in a web browser or...
Read More
Uncategorized

What is List Segmentation?

List Segmentation is the process of dividing up an email list into smaller groups of contacts thatshare something in common,...
Read More
Uncategorized

What is remarketing?

Many times a user logs on to a website and browses different things but doesn’t buy anything and leaves. The...
Read More
Uncategorized

What is SEO?

SEO stands for search engine optimization. It is the process of increasing the quality and quantity of website traffic by increasing...
Read More
Uncategorized

What is Ad sense?

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve...
Read More
Uncategorized

Key Performance Indicator

A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple...
Read More
Uncategorized

What is the Cost per Acquisition (CPA)?

Cost per acquisition, cost per action or pay per acquisition are the different names of the same things. It refers...
Read More
Uncategorized

What is PPC?

PPC stands for pay-per-click, also known as cost per click s an internet advertising model in which advertisers pay a fee to...
Read More
Uncategorized

What is the cost per impression?

Cost per impression or cost per thousand impressions is a term used traditionally in digital marketing or online advertising that...
Read More
Uncategorized

What is a lookalike audience?

Lookalike Audience generally means an "algorithmically-assembled group of social network members who resemble, in some way, another group of members"....
Read More
Uncategorized

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank...
Read More
Uncategorized

What is Page Authority?

Page authority is an instrument or a unit you can use to predict the ability for a specific page to rank...
Read More
Uncategorized

Lead Magnet

A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead...
Read More
Uncategorized

What is lead generation

In marketing, lead generation is a technique in which you identify potential customers for products or services of a business....
Read More
Uncategorized

What is Relevance Score and Quality Score?

Relevance Score Relevance Score is Facebook's measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both...
Read More
Uncategorized

What is Thank you page?

Many webpages ask the user to fill an opt-in form, after that the user is redirected to another webpage which...
Read More
Uncategorized

B2B and B2C

B2B Business to business also called B to B or B2B, is a form of transaction between businesses, such as one...
Read More
Uncategorized

What is Lead Nurturing?

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step...
Read More
Uncategorized

ENGAGEMENT RATE

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving...
Read More
1 2