Digital Agency Coach, Account Management Coaching

Is your Digital Marketing Agency struggling to service and grow your client Accounts? 

Does your agency lack Strategic Account Management processes critical for your client retention and your account growth? 

Have you considered hiring a Digital Agency Coach and Digital Account Management Coach?

“I can help your agency to navigate the ever-changing digital marketing landscape – to sustain and grow in this hyper competitive industry – in a more fulfilling and ethical way, that will not help your agency, but also help your clients gain more confidence and trust in your skills and services.” 

Digital Agencies often struggle with Account Management, it’s a common issue we face as a relatively new and misunderstood industry.

While the challenges for small or big agencies can vary in nature, the issue remains the same: how do you maintain client satisfaction and keep them on the books?

There’s too many agencies out there giving the good guys a bad name. And in many cases, clients don’t understand the industry, and automatically assume you’re robbing them blind, even when the results are on the board – or worse, even when they’re clearly being overserviced!

What if I told you that you can keep your clients happy, while also reducing wasted resources and workload? 

No – You don’t need to bend over backwards to appease your clients.

Yes – You can save money while you make money. 

I can show you how. And you’ll be amazed at how simple it is. Your only regret? Not reaching out sooner.

Hire Me!

Unlock the full potential of your clients with a Account Management Coach

I can help you extract maximum value from your clients, be it through upsells, cross sells or creating and implementing better Account Management procedures internally.

I can help you set the right expectations for clients, so that you can stop feeling like the entire relationship is spent with you chasing your tail in circles trying to please them.

I can help you to establish more effective onboarding processes, giving clarity to your Digital Marketing Agency, your customers and staff or contractors you work with, so that you avoid disappointing your clients or falling victim to scope creep. As a Digital Agency Coach, my service has been created to solve this exact problem in our rapidly changing industry.

Know your worth. Then you can show your worth.

It’s important to understand your own value before you can even look at upgrading and cross-selling to clients. There’s more to it than just telling your customers what’s in the scope or upselling them a few keywords here and there.

And yes, of course you already know that you have a viable business, otherwise you wouldn’t be working so hard at it! But I can guarantee you that there will be more value in it then you know of. 

A Digital Agency Coach will help you create measurable value in your ideal client’s mind as well as streamline internal processes for maximum efficiency. 

Ok, so let’s say that you have exhausted every possibility and you’re absolutely giving maximum value to your clients. Is this being conveyed effectively to your current and potential clients? If it is, would you be reading this in the first place?

I don’t think so. But I do like a good challenge. If I’m wrong and you can prove it to me over coffee, I’ll shout them!

  • A comprehensive audit of your existing Digital Marketing Account Management Processes.
  • Audit your existing Digital Marketing Agency Client Retention Processes .
  • Offer Production process improvement recommendations for your SEO, Social Media, Digital Marketing Agency .
  • Provide Strategic inputs at regular intervals for your Account Management team.
  • Client feedback and NPS Score survey for your Digital Marketing Agency.
It’s simply about providing real value that your clients can recognise and appreciate.

You begin to demonstrate value to your clients from the moment you come into contact with them. In fact, you should be demonstrating this value throughout your relationship, building a strong foundation in your Digital Agency Production and Account Management teams .

Managing clients on an on-going basis is not just about getting the work done or being friendly in your emails. It is a skill that requires a bit of structure thought and practice, but can easily become second nature to your business through the right processes and training.

Are you confident your account management and production team teams are presenting your Digital Agency values like you would like them to? 

Let’s have a one-on-one call to talk more this about!

When was the last time you asked your client about how they prefer to be contacted for updates?

No, it’s not revolutionary and it won’t get you results overnight, but think about it for a minute. What if you are diligently sending your clients monthly reports that they don’t read or don’t understand?

It’s so easy to blame clients for not reading reports or overlook the issue until it becomes a bigger problem. But once you see these instances for what they are:

opportunities,

then you can take advantage of them ahead of time, rather than wait for another company to swoop in on your client and explain your reports their way.

You can now see how just a tiny hack like that one can be a game-changer when it comes to client management.

Knowing your trade and getting the work done is only part of the story, knowing what value your clients expect from you and providing it without added expense is another part entirely.

Now that’s what I call a game-changer!

You win some. But sometimes you lose some too.

“A lot of the time it isn’t that a client or an agency is ‘bad’, it’s more often a case of miscommunication. An inability to see eye-to-eye.”

It would be wonderful to live in a world where we could make everyone happy. But as the old adage goes, you just can’t. And yes, while the odd bad review or nasty client is always disappointing, it’s at least expected along the way. Losing clients? Well, that’s not something any business sets out to do. It’s never a nice feeling and for many of us, it can be the cause of a few sleepless nights.

As any business owner who’s been around the block knows. It happens.

It doesn’t make it any less devastating, but you’ve got to be prepared for it, because no matter how amazing you are, it’s going to happen. Clients come and clients go.

Particularly in an industry as competitive and ever-changing as digital marketing. Some customers have a change in circumstances, some decide to close up shop and others – heaven forbid – leave you for a competitor.

But how do you really know why they left?

Or even more importantly, how could you have stopped them from going?

How many clients could you have saved had you done something differently?

Even for those that do leave, imagine the feedback they could give you. You could turn that information into a powerful lesson, transforming your business.

But your agency is different right? You provide top-notch service, right?

Besides a few rogue companies, most agencies work hard to provide an amazing service.

I’ll say it again: hard work and technical prowess are just a fraction of the bigger picture when it comes to digital marketing services.

Agencies are often stunned to discover that even after moving away from them, their former client carried resentment due to the way their agency communicated with them, despite their performance and results.

An exit interview will tell you what your customers truly value and what you can do to improve your services, for that client and many others like them.

I can also provide third party, neutral client relationship strength surveys to find out how likely it is for your agency to lose clients in the future and give you recommendations for how to prevent their departure. Hmm, maybe it is like owning a crystal ball!

It can also help to facilitate the transition, alleviating resent and eliminating potentially bad-reviews as you resolve any hard-feelings the client may be harbouring. Yes, they’ll still be going, but they may think twice before slandering your name to their network, as you gave them your attention for one final time and made them feel heard.

Try it and see. I’d love to hear what you get out of it.

Better yet, make a time to meet with me. I can take care of all of this and more to strengthen your business and give you the upper hand over your competitors.

Digital Agency Coaching Australia
Digital Agency Coaching Australia

In every failure there is the opportunity to begin again.

Okay, you can put down your crystal ball, as desperate as we may be at times, we can’t predict the future. There is no secret hack or one-size-fits-all solution that will keep your clients forever.

I may not be a mind reader, and I’m certainly no magician, but I do have a few tricks up my sleeve. 

Alright fine, listen closely. I’m gonna share another juicy tip with you:

Have you considered exit interviews for the clients who do decide to cease your services?

If you’re already doing it, bravo! But I know the vast majority would rather stick pins under their nails than have to listen to all the reasons their business failed someone.

But if we don’t learn from our mistakes, what’s the point of making them?

If we don’t listen to those who’ve chosen to leave, how do we know why they’re leaving in the first place?

I can’t emphasis enough how important it is to take advantage of the opportunities that present themselves. Especially those that appear as misfortune – this is where we learn the most!

Have you considered exit interviews for the clients who do decide to cease your services?

If you’re already doing it, bravo! But I know the vast majority would rather stick pins under their nails than have to listen to all the reasons their business failed someone.

But if we don’t learn from our mistakes, what’s the point of making them?

If we don’t listen to those who’ve chosen to leave, how do we know why they’re leaving in the first place?

I can’t emphasis enough how important it is to take advantage of the opportunities that present themselves. Especially those that appear as misfortune – this is where we learn the most!

Get help before it’s too late.

I’ve already shown you some ways you can extract maximum value from your business, your clients and the challenges that arise in between.

This is just the tip of the iceberg. I can show you how you can have a more successful and profitable business using what you already have at your disposal. I can take your agency to the next level – via express! 

If I’ve managed to provide some insight for you on this page, imagine what I could do for your business over a coffee?

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Digital Marketing Buyer's Adviser Australia - Adam Nichani

Do you really need a digital agency coach?

Only if you want to be the best.

Don’t wait until it’s too late. Get in touch with me today and get the help your agency needs to obtain sustainable success.

A FREE 30-minute consultation could be one of the smartest investments you make in a long time!