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Digital Account Manager

Why Digital Account Managers are critical to a Digital Marketing Company?

Not a lot is said or heard about this very important position of Digital Account Manager at Digital Marketing Agencies.I’ve worked with many clients and agencies in marketing and it’s an incredibly underestimated role. People often talk about the SEO’s, the Adwords guy, content writers, graphic designers, heck – even the sales team! But we …

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Bounce Rate

What is Bounce Rate (email) ? Email Bounce Rate refers to the percentage of email addresses in your subscriber list that did not receive promotional messages because you message was returned by the recipient’s mail server. There are two types of bounces, namely soft bounce and hard bounce. What is a Good Email Bounce Rate? …

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