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What is a lookalike audience?

Lookalike Audience generally means an “algorithmically-assembled group of social network members who resemble, in some way, another group of members”. In digital advertising age, it refers to a new targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. Since …

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Lead Magnet

A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Why Every Business Needs a Lead Magnet ? If you want to generate leads online, then …

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What is Relevance Score and Quality Score?

Relevance Score Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad. Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more …

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B2B and B2C

B2B Business to business also called B to B or B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to a business that is conducted between companies, rather than between a company and individual consumers. What is a B2B …

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What is Lead Nurturing?

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need. Effectively developing leads in today’s buyer-driven marketplace means establishing and …

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ENGAGEMENT RATE

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. How do you calculate the engagement rate? Engagement Rate on Facebook for …

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