Uncategorized

What is ad blocking?

Ad blocking or ad filtering is a software capability for removing or altering online advertising in a web browser or an application. The most popular ad blocking tools are browser extensions. Other methods are also available. Simply stated, ad blocking is technology that consumers use to prevent the download or display of advertising. Online advertising exists in …

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What is List Segmentation?

List Segmentation is the process of dividing up an email list into smaller groups of contacts thatshare something in common, for example, different demographics, use cases, industries,location, company size, webpage views, and number of downloads of your content and soforth. It is a technique used by businesses and marketers to send relevant communications tospecific people …

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What is remarketing?

Many times a user logs on to a website and browses different things but doesn’t buy anything and leaves. The process to retract that user back to the former website is called remarketing. In short, it is an e-marketing technique used to reengage potential customers. It is an efficient way of increasing your conversion rates …

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What is SEO?

SEO stands for search engine optimization. It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. It refers to optimizing your website to get organic, or un-paid, traffic from the search engine results page. All …

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What is Ad sense?

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. Google AdSense provides a way for website owners to earn money from …

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Key Performance Indicator

A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes in departments such as sales, marketing, HR, support and others. …

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What is PPC?

PPC stands for pay-per-click, also known as cost per click s an internet advertising model in which advertisers pay a fee to the publishers each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the …

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What is a lookalike audience?

Lookalike Audience generally means an “algorithmically-assembled group of social network members who resemble, in some way, another group of members”. In digital advertising age, it refers to a new targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. Since …

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